The Top Three Digital Marketing Trends for 2015

Predictions for the year ahead don’t carry much weight in a field that seems to change by the day. But that doesn’t stop digital marketing specialists from looking ahead, especially

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Why a Big-Picture Approach to Web Design Is Better for Your Business

Planning ahead in a fast-changing landscape is never easy, especially when that landscape seems strange and distant to you. That’s why business owners and entrepreneurs turn to professionals for help

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Why Web Copy with Proper Spelling Spells Greater Brand Credibility

Creating effective web copy is a lot like creating an effective logo: in each case you’ve got to make it memorable but keep it simple. Easier said than done, especially

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How Content Strategy Can Save Your Company’s “About Us” Page

Even in a world dominated by virtual connections, where face-to-face interactions have become the exception and entire businesses can function without the exchange of a single handshake, the human element

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How Your Business Should Approach SEO in 2014. Hint: Cautiously

Google provided a lot of fodder for SEO commentators and soothsayers in 2013, its every move documented in articles that ranked well in, where else, Google. To the casual observe

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The Five “Must-Have” Items for Every New Website in 2014

A flurry of shiny new websites will enter the world in 2014, and while some will receive a warm welcome from users, a significant portion will be shunned, some even

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Remember when cell phones were simply made for making and receiving calls? And then, when text messaging was first introduced, it was considered the frontier of technology. It’s funny how

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If you’ve ever had to attend your high school reunion or happened to be out and make small talk with a stranger, there is one question that almost always inevitably

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A Business in its Buyers’ Shoes

*** Chances are, your business is not Starbucks. But if you were to think of the Starbucks marketing strategy, what would you think it actually sells? The answer that is just

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Pass or Fail? The Ultimate Test for a Landing Page.

*** Today, the first step in anyone’s buying quest is without a question visiting the Internet, and the first thing that they are looking for is information. The Internet offers a

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