The Five “Must-Have” Items for Every New Website in 2014

A flurry of shiny new websites will enter the world in 2014, and while some will receive a warm welcome from users, a significant portion will be shunned, some even

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If you’ve ever had to attend your high school reunion or happened to be out and make small talk with a stranger, there is one question that almost always inevitably

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Whether you’re a writer, sculptor or a painter, we’ve all faced mental blocks when searching for that hot spring from which creative ideas flow. Being in the design industry, we

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Strategic Positioning with Thought Leadership

Let’s face it: the web is overwhelmed. Overwhelmed with poorly written content, junky websites and… yes, advertisement. With their competitive rush and marketing aspirations flying high, businesses often fall into

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Internet Marketing for Highly Regulated Industries

*** While Internet and Social Media Marketing is a great way to create not only awareness about a business but also spark discussions and even debates on a subject of interest

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Facebook Sales – Oxymoron or Reality?

*** A social media platform to the core, Facebook has been keen on revamping its image in the on-line marketing world in the last several years. Through introduction of share and

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A Business in its Buyers’ Shoes

*** Chances are, your business is not Starbucks. But if you were to think of the Starbucks marketing strategy, what would you think it actually sells? The answer that is just

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Pass or Fail? The Ultimate Test for a Landing Page.

*** Today, the first step in anyone’s buying quest is without a question visiting the Internet, and the first thing that they are looking for is information. The Internet offers a

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***As Google continues to work on improvements to its search algorithm, the world, it seems, is rather slow to react to its latest update called Hummingbird that was announced on

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Web Video for an Impactful Online Presence

Given the sheer vastness of the online universe and the volume of content it houses, users are understandably overstimulated, having more information at their fingertips than ever before. The growing

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