When print newspapers and magazines began dying off en masse about five years ago, most publishers resented the rise of digital content and online distribution channels. Fast forward five years,

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The Top Three Digital Marketing Trends for 2015

Predictions for the year ahead don’t carry much weight in a field that seems to change by the day. But that doesn’t stop digital marketing specialists from looking ahead, especially

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Why a Big-Picture Approach to Web Design Is Better for Your Business

Planning ahead in a fast-changing landscape is never easy, especially when that landscape seems strange and distant to you. That’s why business owners and entrepreneurs turn to professionals for help

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What Canada’s New Anti-Spam Law Means for Your Business

With Canada Day festivities done for another year, the cleanup is on. Not just in parks scattered with empty beer bottles or spent fireworks, but in the millions of inboxes

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The Rise of Visual Content and What It Means for Your Web Presence

A web without visuals would be pretty dull, mind-numbing even. Despite the kingly status of ideas expressed through good, old-fashioned words, the scales are tipping in favour of photos, videos,

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Why Web Copy with Proper Spelling Spells Greater Brand Credibility

Creating effective web copy is a lot like creating an effective logo: in each case you’ve got to make it memorable but keep it simple. Easier said than done, especially

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Whether you make New Year’s resolutions religiously or scoff at the mere mention of them, it’s hard not to get swept up by the promise and excitement of a fresh

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Remember when cell phones were simply made for making and receiving calls? And then, when text messaging was first introduced, it was considered the frontier of technology. It’s funny how

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Whether you’re a writer, sculptor or a painter, we’ve all faced mental blocks when searching for that hot spring from which creative ideas flow. Being in the design industry, we

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Strategic Positioning with Thought Leadership

Let’s face it: the web is overwhelmed. Overwhelmed with poorly written content, junky websites and… yes, advertisement. With their competitive rush and marketing aspirations flying high, businesses often fall into

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