In 2010, after acquiring VeriSign, internet security giant Symantec introduced its now ubiquitous logo with the black checkmark and yellow circle. The total cost of rebranding, logo included: $1.28B. The

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The Risks and Rewards of Rebranding

It would be a bold move to decide that, after years of speaking a certain way, wearing a certain type of clothing and keeping a certain type of company, today

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Strategic Positioning with Thought Leadership

Let’s face it: the web is overwhelmed. Overwhelmed with poorly written content, junky websites and… yes, advertisement. With their competitive rush and marketing aspirations flying high, businesses often fall into

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Internet Marketing for Highly Regulated Industries

*** While Internet and Social Media Marketing is a great way to create not only awareness about a business but also spark discussions and even debates on a subject of interest

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Facebook Sales – Oxymoron or Reality?

*** A social media platform to the core, Facebook has been keen on revamping its image in the on-line marketing world in the last several years. Through introduction of share and

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A Business in its Buyers’ Shoes

*** Chances are, your business is not Starbucks. But if you were to think of the Starbucks marketing strategy, what would you think it actually sells? The answer that is just

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Pass or Fail? The Ultimate Test for a Landing Page.

*** Today, the first step in anyone’s buying quest is without a question visiting the Internet, and the first thing that they are looking for is information. The Internet offers a

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Foundation for Success: The Science of SEO-Strong Website Design and Development

By the standards of today’s high-octane competition for web traffic, a time- and soul-consuming endeavour, the online environment of only years ago seems relatively tame. Now that everyone and their

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