Fluff-Free Web Design and How “Flat” Became a Compliment

You knew that when drop-shadows and gradients were being used as liberally as salt on french-fries, a revolt became inevitable. It was only a matter of time before simplicity—in website

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(Lack of) Speed Kills: Why Website Performance Means More than Ever

Given the rage produced by a two-second delay while loading a web page, it should come as no surprise that site speed has a major impact on the bottom line.

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Six Core Questions of a Content Audit

As part of its relentless quest to cleanse the Internet of substandard content, Google has already unleashed the fury of pandas, penguins and hummingbirds. No one knows what’s next, but

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How Content Strategy Can Save Your Company’s “About Us” Page

Even in a world dominated by virtual connections, where face-to-face interactions have become the exception and entire businesses can function without the exchange of a single handshake, the human element

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Storytelling in Web Design: Why Emotion Matters

Once upon a time, storytelling meant a precious moment between parent and child. Today, website design is where stories come to life, delivering a brand’s message directly into the hearts

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Information Architecture: A Journey to the Heart of the User Experience

Without any sense of order a website, much like a home, is not a place that entices you to stick around for long. Chaos creates disorientation and frustration, and suddenly

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3D Visualization for Website Design That Stands Out and Draws Users In

Despite the 3D overkill that hit movie theatres in recent years, the Internet has, for the most part, seen a more responsible use of this eye-catching technology. Web design and

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Judging Websites by Their Cover: The Homepage in Web Design

Like the front door to a home, the homepage of a website greets visitors while providing an idea of what they can expect to find inside. But just as with

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Whether you’re a writer, sculptor or a painter, we’ve all faced mental blocks when searching for that hot spring from which creative ideas flow. Being in the design industry, we

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Redesign and Conquer: Recognizing the Warning Signs of a Website in Decline

Keeping up is hard to do. Online, things change in a flash, and within what seems like a span of months your website has not only lost its new-car smell

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