How Websites Build (and Shatter) Trust

Trust is a delicate thing. For businesses operating online, it’s also incredibly valuable. Whether you realize it or not, the decisions you make online—to purchase or pass over a product,

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Typography in Website Design: The Least You Need to Know

Websites, like traditional marketing platforms, are chock full of hints and subtle cues designed to influence visitors—appealing to emotion, awakening the senses, tapping into collective memory. Every stylistic element is,

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Few people would admit to using someone else’s words on their website, especially when that site has been designed for commercial purposes. But the same attitude doesn’t apply to imagery.

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Fluff-Free Web Design and How “Flat” Became a Compliment

You knew that when drop-shadows and gradients were being used as liberally as salt on french-fries, a revolt became inevitable. It was only a matter of time before simplicity—in website

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How Content Strategy Can Save Your Company’s “About Us” Page

Even in a world dominated by virtual connections, where face-to-face interactions have become the exception and entire businesses can function without the exchange of a single handshake, the human element

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Storytelling in Web Design: Why Emotion Matters

Once upon a time, storytelling meant a precious moment between parent and child. Today, website design is where stories come to life, delivering a brand’s message directly into the hearts

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Remember when cell phones were simply made for making and receiving calls? And then, when text messaging was first introduced, it was considered the frontier of technology. It’s funny how

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Whether you’re a writer, sculptor or a painter, we’ve all faced mental blocks when searching for that hot spring from which creative ideas flow. Being in the design industry, we

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Foundation for Success: The Science of SEO-Strong Website Design and Development

By the standards of today’s high-octane competition for web traffic, a time- and soul-consuming endeavour, the online environment of only years ago seems relatively tame. Now that everyone and their

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Web Video for an Impactful Online Presence

Given the sheer vastness of the online universe and the volume of content it houses, users are understandably overstimulated, having more information at their fingertips than ever before. The growing

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