In 2010, after acquiring VeriSign, internet security giant Symantec introduced its now ubiquitous logo with the black checkmark and yellow circle. The total cost of rebranding, logo included: $1.28B. The

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The Risks and Rewards of Rebranding

It would be a bold move to decide that, after years of speaking a certain way, wearing a certain type of clothing and keeping a certain type of company, today

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Strategies for Successful Brand Marketing Online

Creating a brand, as any marketing expert knows, is just the beginning. True success in this sphere comes from an unwavering commitment to the management and marketing of that brand, across

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