Six Core Questions of a Content Audit

As part of its relentless quest to cleanse the Internet of substandard content, Google has already unleashed the fury of pandas, penguins and hummingbirds. No one knows what’s next, but

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How Content Strategy Can Save Your Company’s “About Us” Page

Even in a world dominated by virtual connections, where face-to-face interactions have become the exception and entire businesses can function without the exchange of a single handshake, the human element

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Storytelling in Web Design: Why Emotion Matters

Once upon a time, storytelling meant a precious moment between parent and child. Today, website design is where stories come to life, delivering a brand’s message directly into the hearts

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How Your Business Should Approach SEO in 2014. Hint: Cautiously

Google provided a lot of fodder for SEO commentators and soothsayers in 2013, its every move documented in articles that ranked well in, where else, Google. To the casual observe

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Whether you make New Year’s resolutions religiously or scoff at the mere mention of them, it’s hard not to get swept up by the promise and excitement of a fresh

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The Five “Must-Have” Items for Every New Website in 2014

A flurry of shiny new websites will enter the world in 2014, and while some will receive a warm welcome from users, a significant portion will be shunned, some even

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Information Architecture: A Journey to the Heart of the User Experience

Without any sense of order a website, much like a home, is not a place that entices you to stick around for long. Chaos creates disorientation and frustration, and suddenly

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3D Visualization for Website Design That Stands Out and Draws Users In

Despite the 3D overkill that hit movie theatres in recent years, the Internet has, for the most part, seen a more responsible use of this eye-catching technology. Web design and

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Remember when cell phones were simply made for making and receiving calls? And then, when text messaging was first introduced, it was considered the frontier of technology. It’s funny how

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Judging Websites by Their Cover: The Homepage in Web Design

Like the front door to a home, the homepage of a website greets visitors while providing an idea of what they can expect to find inside. But just as with

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If you’ve ever had to attend your high school reunion or happened to be out and make small talk with a stranger, there is one question that almost always inevitably

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Whether you’re a writer, sculptor or a painter, we’ve all faced mental blocks when searching for that hot spring from which creative ideas flow. Being in the design industry, we

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Strategic Positioning with Thought Leadership

Let’s face it: the web is overwhelmed. Overwhelmed with poorly written content, junky websites and… yes, advertisement. With their competitive rush and marketing aspirations flying high, businesses often fall into

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Internet Marketing for Highly Regulated Industries

*** While Internet and Social Media Marketing is a great way to create not only awareness about a business but also spark discussions and even debates on a subject of interest

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Facebook Sales – Oxymoron or Reality?

*** A social media platform to the core, Facebook has been keen on revamping its image in the on-line marketing world in the last several years. Through introduction of share and

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A Business in its Buyers’ Shoes

*** Chances are, your business is not Starbucks. But if you were to think of the Starbucks marketing strategy, what would you think it actually sells? The answer that is just

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