A DEDICATED WEBSITE FOR HARDSCAPE ARCHITECTS & ENGINEERS

RE-THINKING THE PRODUCT SECTION FROM END TO END

To suit the product-browsing habits of architects and other commercial users, we reimagined the entire product section from scratch rather than leveraging the same approach on other Unilock sites. This collaborative effort with the Unilock team produced a unique, step-by step flow that is designed specifically for the way architects think about and select products for a project.

Changing the product experience on the front-end also required that we create new integration specs and overcome a number of new challenges in pulling product data from the client’s ERP system.

PROJECT PLANNING TOOLS

At its heart, the new commercial site is a business tool for architects—helping them plan and manage projects for free. This includes a login section for generating project specifications and submittals, the ability to save assets like products and technical documents, and a series of calculators to help them determine the right products for their needs.

We’ve also made it easy for users to request product samples and connect with their territory manager if they have any follow-up questions.

INSPIRATIONAL CONTENT

With more than 300 projects to view, visitors have no shortage of inspiration at their fingertips. Projects are easy to find based on location, type, products used, style and more. With the click of a button, users can also shuffle projects to get a fresh look and hopefully find the inspiration they’re looking for.

Each project is full of professional, eye-catching photography, which users can save to their account for later reference. Manually-placed pinpoints help call out the products in use, making it easier to plan a new project.

CALCULATORS

The Resource section is home to a series of calculators to help architects budget and plan their projects. Each calculator has its own logic and flow, covering important subjects like required paver base, rainwater capacity and the infiltration rate of permeable pavers.

Previously these calculations were available only in an Excel spreadsheet. Building them into the website not only provides value to users, it makes life easier for the Unilock team too.

SUMMARY

The new Unilock Commercial site adds a long list of new tools and features for architects–all designed to make their jobs easier while increasing trust in the Unilock brand. This site is also a significant departure from the homeowner and contractor websites we completed for the client. It was more important to meet user needs than save time or money by leveraging a pre-existing solution that didn’t quite fit.

• Localized products and content by region
• Bynder integration with customer WordPress CMS
• Downloadable and shareable assets
• Portfolio with 300+ projects
• Built-in calculators and project-planning tools
• Re-architected product section with ERP integration