Why Web Copy with Proper Spelling Spells Greater Brand Credibility

Creating effective web copy is a lot like creating an effective logo: in each case you’ve got to make it memorable but keep it simple. Easier said than done, especially

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Judging Websites by Their Cover: The Homepage in Web Design

Like the front door to a home, the homepage of a website greets visitors while providing an idea of what they can expect to find inside. But just as with

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A Business in its Buyers’ Shoes

*** Chances are, your business is not Starbucks. But if you were to think of the Starbucks marketing strategy, what would you think it actually sells? The answer that is just

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Pass or Fail? The Ultimate Test for a Landing Page.

*** Today, the first step in anyone’s buying quest is without a question visiting the Internet, and the first thing that they are looking for is information. The Internet offers a

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Redesign and Conquer: Recognizing the Warning Signs of a Website in Decline

Keeping up is hard to do. Online, things change in a flash, and within what seems like a span of months your website has not only lost its new-car smell

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