Unilock's products have been beautifying homes and commercial spaces across North America for nearly 50 years. After engaging us as a support partner, they asked us to handle the full rebuild of their homeowners website.
The previous site didn't do justice to Unilock's products and the work of contractors, so we addressed that with large, bold photography and plenty of whitespace to keep things breathable. On the content-rich product pages, we went through several refinements to reach that perfect balance of technical information and inspiring visuals. Everything is tied together with Unilock's distinct branding.
Localized Products and Content
While Unilock developed their own internal system for managing product information, it was our job to build an import process so products would appear on the website with correct colours, finishes, sizes, packaging specs and laying patterns. These were governed by region, so product visibility would depend on the user's location. We also developed an automated import process to migrate product updates to the website nightly.
The Dream section showcases 50 inspiring projects from homes across North America. We developed multiple templates to accommodate different layout needs, and added the ability to place custom pinpoints on each picture so admin can show which products were used.
Dealer and Contractor Finders
Unilock connects homeowners with dealers who sell their product and contractors who install it. In addition to UI design, we developed an import process to display local dealers based on user location and searches. Finding a contractor works by inputting some basic details about the project, which produces a handful of relevant matches in the area. We funneled these inquiries into Unilock's CRM as a web-to-lead integration.
The new Unilock website is a fitting update for an industry leader.
Regionalization and a complex product offering made for a challenging design and development process, but we worked closely with the Unilock team to pull it off in the end.
- Product data architecture
- Paver calculator modifications and integration
- CRM web-to-lead integration
- Dedicated developer for ongoing support
- Custom WordPress CMS with extensive management capabilities
- Library of helpful articles and migration of 1,600+ posts