Website Design and Development
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A New Website to Help a Premium Sports Bar Step Up Its Online Game

To make good on its promise to deliver the ultimate fan experience, Shoeless Joe's asked us to build a new website. One true to its upscale brand, easy to use and quick to update.

Food and Drink Menus

We knew from analytics just how important the menu is. Our design lays out lots of content without feeling busy, and lets visitors navigate seamlessly between categories while glimpsing pics of featured items. For added flexibility, admin can create multiple versions of each menu and tie it to a specific location.

Location Finder

Along with many subtle UX and UI design touches, we integrated multiple Google APIs to make the process of finding a location as simple as possible. Each of the nearly 30 restaurants has its own page complete with hours, address, contact info and unique links to Uber Eats and other delivery services.


Buying a restaurant is no small decision, so we gave the franchising page the respect it deserves with an engaging, content-rich presentation. From a map of opportunities and testimonials, to floor plans and a custom video shot on location, the page makes a compelling case to prospective franchisees.


In addition to Google APIs for better customer experiences, we integrated multiple tools to support the corporate team's business goals. These include Salesforce web-to-lead forms for franchising, a gift card program with Moneris and a newsletter subscription platform for marketing.

The outcome

Shoeless Joe’s has always been about delivering great experiences. We channeled that approach with their new website.

Every decision was carefully thought out for a user-friendly experience on desktop and mobile devices. On the other side of the table, Shoeless Joe's now has a website that works for them.

  • Gift card purchasing through Moneris integration
  • Custom front-end with CMS to manage promos and more
  • Salesforce web-to-lead integration
  • Dedicated Careers page
  • Reservation system including OpenTable integration
  • Flexible management of food and drink menus