Services

Strategy & Planning
Technical Design
Infrastructure Setup
UX & UI Design
Development

Technology

HTML5, CSS3
WordPress
FranConnect

Project Features

10+ custom brand pages
Custom CMS
Brand videos
WCAG AA accessibility

Key Project Results

Helped franchising sell the unique value proposition of each brand

Empowered the client to promote new opportunities in markets across Canada

Enhanced brand presentations with a series of engaging videos

Saved time for the client by funneling leads to the CRM for each brand

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BRAND PAGES

Working with so many different brands—each of which brings a distinct character—presented a challenge during design. Ultimately it was decided that each deserved a page with its own look and feel. To accommodate this we defined separate styles for type, iconography, calls to action and more.

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FRANCONNECT CRM INTEGRATION

FranConnect is a CRM software system designed specifically for franchisors. This integration project allowed us to funnel leads directly from the website into FranConnect, which helps Recipe manage franchise opportunities for all of its brands. Integration occurs at each of the lead-generation forms throughout the site.

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RESTAURANT VIDEOS

Every brand gets the video treatment with a quick walkthrough. The idea was to show prospective franchisees a typical restaurant inside and out, so they could get to know the unique character and aspects of each brand.

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OPPORTUNITIES MAP

Using the Google Maps API, we integrated a map of franchise opportunities and refined the user experience. When a visitor arrives to the map from a brand page, it’s pre-filtered to show opportunities specific to the brand. Adding an opportunity in the back-end is as simple as inputting the map coordinates.

SUMMARY

Content is more concise, which allowed for a simpler UX and a cleaner, more modern presentation geared to convert. The new site is also better suited to the needs of Recipe’s marketing team.