Website Design and Development
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A New Online Source for Quality Industrial Products

Fairview manufactures and supplies quality industrial products for the North American market. As their long-time partner, we were asked to refresh their website with a modern look and simpler browsing experience in the product section, which showcases thousands of items for a variety of industries.

Product Filter

Although the site doesn't offer ecommerce, our task was to recreate elements of that experience so visitors could quickly find what they're looking for even among thousands of products. We worked closely with Fairview to identify key attributes such as application, temperature, size and pressure, then developed a user-friendly filter and search system.

Product Pages

Product data architecture was also critical to re-developing the product import process and the content management system. This process involved multiple workshops with the client. The result was a new import architecture that encompasses all of the new filter parameters, as well as part numbers, descriptions, related products, images and product literature.

Company Video

Filmed on site and mixed with stock footage, music and on-screen graphics, this video highlights some of the people and product lines that have made Fairview a success. It offers a professional and welcoming introduction to Fairview, which is important for customers and suppliers looking for a new business partner.

Customer Portal

Only registered customers can purchase products from Fairview. We carried over the customer application process from the previous site, but improved the user experience and made it easier to access. We also integrated the login fields so customers could access their secure account and submit product orders. New customer applications are funneled into Fairview's CRM.

The outcome

Fairview's new site brings a lot of user experience improvements, especially with the product section and on mobile devices.

Although products are the main focus, we didn't want it to feel like a typical industrial-products website. The design is bold and eye-catching while still looking professional, and it works in tandem with Fairview's updated branding.

  • CRM web-to-lead integration
  • Infrastructure setup and migration
  • Product data management
  • Customer account integration
  • Advanced product filtration and search capabilities
  • Custom CMS with product import process