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A Portal and Website for a Popular Shopping Center

Gulf Coast Town Center is a big draw for shopping, dining and entertaining in the heart of Fort Myers, Florida. While the property and its brand were undergoing major changes, we were brought in to completely redo the website and build an application for better collaboration between store owners and admin.
Services
  • Requirement gathering
  • Information architecture
  • UX and UI design
  • Full-stack development
  • QA and maintenance
Technologies
  • Laravel
  • HTML5
  • CSS3
  • Mailchimp
Project Highlights
  • Admin and tenant portals
  • Auto-generated notifications
  • Store promotion management
  • Events management
  • Job posting management
  • Interactive store map

Admin Workflows

Two separate portals—one for admin and one for tenants—were designed to streamline the workflows of each user type. On the admin side, users can create stores, promotions, events and jobs, and invite tenants to manage their own stores. Changes submitted by tenants are pushed to admin for review, who can publish the updates with one click, or send back to the tenant for revision.

Tenant Workflows

Previously, tenant change requests sat in limbo for days before admin review, and there was no single method of communication. Now, a dedicated tenant portal gives them more control and improves collaboration. Tenants can edit their store profile, add promotions and add jobs. Admin automatically receive an email notifying them of updates awaiting their review.

Promotions

Our biggest challenge with promotions was designing a solution that would accommodate a wide variety of image styles, shapes and sizes, since each store owner could upload their own content in the tenant portal. Promo content includes a description, featured image and active date. Approved promotions are also linked to the store on the website's front-end and automatically disappear when they expire.
Editing store details and promotions in the admin portal

The Website

Featuring a custom front-end, the website provides a modern and welcoming face to the property. Highlights include unique profiles for each of the 100+ stores and restaurants, an interactive floor map for easy wayfinding, dedicated sections for promotions and events, and more. The interconnected tenant and admin portals—as well as a custom WordPress CMS—provide a flexible and collaborative approach to website management.

The outcome

The portals address a major pain point for tenants and property admin. We designed a series of workflows—supported by automated status updates and email notifications—to streamline collaboration.

Tenants get more autonomy, while admin get a more convenient approval process without giving up control. Since launch, we have continued to expand the portal and website with new functionality as the property's needs change.

  • Dedicated portal for property managers and tenants
  • Individual store management capabilities with unique login credentials
  • Custom CMS-driven website
  • Responsive UI supporting all resolutions from smartphone to desktop
  • Mailchimp and social media integration for marketing
  • Interactive property map connected to store profiles
  • Flexible solution shipped to multiple properties with re-branding