Website Design and Development
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A Website to Help Introduce a Global Powerhouse

Following the merger of two world-class companies, we were asked to build a website that would appeal to a global clientele. First and foremost the site had to introduce a new brand. A long list of products, services, expertise and locations also had to fit seamlessly, while allowing for easy management by admin.

PRODUCTS AND SERVICES

Each of BrandSafway’s products and services is given a chance to shine with a dedicated page that includes related videos, projects and literature. In the custom CMS, admin can build and modify pages by utilizing pre-styled blocks, input SEO metadata, assign to a category and enter translations.

PROJECTs

Grouped by area of expertise, the project profiles are designed to showcase BrandSafway’s capabilities across multiple industries—from oil and gas, to infrastructure and commercial construction. Projects are fully content manageable and can be interlinked with product and service pages, industries and related projects.

Interconnected Content Management

To help BrandSafway manage its website, we built a custom CMS with control of all pages and sections in eight languages. As more companies came on-board, we adapted the CMS to their needs and introduced central management of locations, projects, articles and more across four websites—resulting in a more efficient admin workflow.

LOCATION FINDER

BrandSafway wanted a convenient way for customers to find their local branch. We developed a robust filtration process around the Google Maps API, which returns results linked to detail pages with contact details, address and products and services. Locations are centrally managed among BrandSafway and its subsidiaries, so changes only have to be made once.

The outcome

In keeping with BrandSafway’s international reach, the new website is designed to connect with customers across borders and industries.

Multilingual content offers more personalized user experiences. As a result, BrandSafway was able to consolidate several websites into one unified site with consistent branding and messaging. Following the launch, we also created separate websites for BrandSafway subsidiaries across the world.

  • Multilingual content available in eight languages
  • Custom CMS with robust content management capabilities
  • Location finder with Google Maps API and 250+ locations
  • WordPress blog with admin collaboration system across four sites