- Strategy & Planning
- Technical Design
- Infrastructure Setup
- UX & UI Design
- HTML 5, CSS3
- Google Translate
- Products section
- Live chat
- Custom CMS
Key Project Results
Supported customer enrollment with portal registration & login flow
Equipped the client with tools to enhance website SEO & marketability
Enabled localized experiences with Google Translate integration
Helped introduce a new product suite with a colourful & engaging design
PRODUCTS THAT POP
Rather than take a safe or expected approach to payment solutions, we presented products in a creative way that makes bold use of 3D illustrations, collage and colour. The goal was to put a friendly face on traditionally dull products like payment terminals, which are seen as more of a necessity. We also wanted to help SoftTech stand out in a busy marketplace, especially as a new business trying to win customers.
A clear pricing table and breakdown of product specs give business owners access to all the info they need to make an informed decision. To take the next step, they can connect with SoftTech through the form or live chat.
SOLUTIONS FOR DIFFERENT BUSINESS NEEDS
As with products, solutions get a colourful treatment that showcases all of the most important info in a more memorable way. From gift cards and customer loyalty programs, to virtual terminals and pre-paid credit cards, SoftTech’s solutions each get a dedicated page with content and design geared to address the pain points of today’s business owners.
To help the site reach more people, we integrated a newsletter marketing platform and custom blog. The blog, as with the entire site, is manageable in the user-friendly content management system (CMS) that we built for SoftTech.
COMPANION CUSTOMER PORTAL
We also designed and developed a customer portal with a virtual terminal, which allows business owners to accept payments directly from a browser. Customers can also open helpdesk tickets, manage invoices and view statements. On the admin side, SoftTech can manage tickets, authorize new customers and more.
The customer portal login and registration forms are linked directly from the website for easy access.
The SoftTech Payment website has given the new company a strong foundation from which to grow its business. A creative look and feel to the site helps demystify payment solutions for prospective customers, while a series supporting tools and integrations provides support to a business with big ambitions.
- Dedicated pages for products and payment solutions
- Companion customer and admin portals
- Integration with live chat and Google Translate
- Custom CMS to support SEO and content marketing initiatives