A great way to do this is in paint or simply with a pen and paper. Don`t go into too much detail as that`s what your web development company is for, but instead just draw the rough outline – where you think text should go and where the menu and pictures fit in. By doing this you will give your website design company a frame of reference on which to base their own ideas and come up with something fitting.
While it`s important to have your own ideas such as these however, it`s also crucial that you don`t be too set on a specific design and do allow your website development company to implement some of their vision too – after all, that`s what you are paying them for and they do have a lot more experience and knowledge of website development which they can use to make something that will be successful and effective at getting you more custom. The key to a great website design is that it manages to walk the fine line between being quintessentially part of your company and vision, while taking on board the tricks and methods that will make it highly successful for marketing and promoting your company.