However these new ways to promote your website should not exclude old fashioned advertising which can still be highly effective as a way to not only inform people about a website but also to encourage them to go there. On the internet however advertising takes different forms.
The most well known form of advertising on the internet is what`s called `PPC` or `Pay Per Click` advertising in which the company places adverts on multiple sites via a intermediary PPC service, and then agrees to pay the publishers of those other sites each time visitor clicks on the advert. This means that you are only paying out each time someone actually clicks on the advert – which in turns means that you aren`t spending a lot of money on adverts that aren`t working. It also means you get immediate feedback on your advertising – learning how many people click on the add as you alter elements of it. The more you pay out on each click the more your advert will be shown meaning that you can spend as much or as little money as you want on advertising and change any aspect of it in real time.