The most important thing that attracts a visitor is the title. It should be short but descriptive enough to hold the interest of a reader. A title is something that reminds your reader what site they are browsing. People search on internet to find out relevant information and if the content of your site is not adequate then the chances are your visitor will not get back to your site again. Graphics might help in inviting a guest but poor content can ruin their expectation and leave a bad impression on their mind forever.
The content of your website must be of good quality. It should not have any spelling or grammatical mistake. In order to maintain the credibility, you should get your content proof-read. Use fonts which are used commonly because different people use different browsers and the layouts come differently on different browsers. Do not use too much of images because it increases the loading time of your page. You can follow these essentials to stand out in the clutter of websites available on the web.