At the same time it will be placed only on websites that deal with a similar topic to your own. This ensures that your web design doesn`t go to waste and that lots of people find it.
At the same time though even PPC advertising is only speaking to an online market. Anyone who doesn`t use the internet regularly then will not be aware of your website design unless you find another way to advertise your site. This is why it`s still important to spend some money on traditional advertising methods, but to ensure that your web address plays a part in this. For example, should you have a television advert then you can have it either write or say at the end `visit example.com for more information`. This then gets you a lot more traffic to your website, but importantly also increases the impact of your advertising by allowing you to extend your information past the advert for interested individuals and in a way that`s a lot less hassle than having to pick up the phone.