Once you`ve poured your cash into a great website design then you should find that it starts to make you your money back by attracting new clients and customers who wouldn`t have otherwise have been able to find your business. However in order for this to work, people need to first be able to discover your website to start with. Even the best website in the world won`t get you any additional custom if no one knows that it exists.
There are many ways in which you can do this, many of which target an audience that are already online. For example using `search engine optimisation` you can ensure that people searching for a relevant product or service will be directed to your website which is essentially free advertising. Meanwhile social networks, forums and social bookmarking sites provide you with a whole community in which to develop a following and a fan base which you can then promote your website too.