Website designing is not just about technical expertise but it also requires a creative mind. One of the best methods of thinking about designing a new website is a mind mapping process. First you need to prepare a design in your mind then you should start implementing it on your web page.
Always keep that in mind that your website should be user-friendly, fast loading, attractive and have a stickiness factor attached to it. You can put simplicity factor aside but do not compromise with the quality of content and graphics. While designing your site search engines should be in main focus. Always try to achieve a good ranking in top three search engines.
It is not a problem if your color choice is dictated by others but your design should be original and innovative. And if you want to make small changes in your website then database templates are there to facilitate you. Designers need to bear that in mind that they are not designing a site only for selling but for a positive marketing as well. These methods can surely help a designer in making a brand new website or revamping the older one.