ONLINE ORDERING

During the roll out of online ordering, we worked closely with Wild Wing's third-party provider, Zuppler, to integrate the software with location pages as new stores came on board. Changes also included upgrades to the CMS, integration with third-party delivery partners and a dedicated page for all stores participating in online ordering.

FRANCHISEE PORTAL

As with the previous website, Wild Wing franchisees get access to a password-protected library of resources including training manuals, employee handbooks and food prep videos. But this version of the resource section is more organized and easier to navigate for franchisees, while head office gets a simplified content management experience.

MENU VIDEOGRAPHY

The goal of the new website was to bring people into their local Wild Wing, so we shot a video for each menu category to give them a push in the right direction.

LOCATION FINDER

Wild Wing has more than 80 restaurants across Canada. We gathered and standardized data for all locations, then integrated that data with Google Maps for an easy way to find the nearest Wild Wing. Each restaurant has a dedicated page that displays specials for that day, along with its address, contact info, hours of operation, photos, social media channels and amenities.

The site looks amazing and the team did an amazing job in pulling it all together, and I am sure the January launch will go smoothly as well.

John Smith, CEO of SOCAN

THE OUTCOME

The new site kicks off the next phase of the Wild Wing journey in style after a change of ownership.

Its creative approach honours the character of the brand, while incorporating the tools and features management needs to grow the Wild Wing network.

Project highlights:

  • Interactive "Wings 101" experience to help customers choose their favourite wing flavour
  • Google Maps API integration and location landing page for 80+ stores
  • Food and drink menus developed in HTML5, enriched by photography and videography services
  • Geo-targeted restaurant promotions and bilingual content for personalized user experiences

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