Steel Fire’s online catalogue is designed to bring visitors to their desired product quickly and easily. Predictive keyword search enables access to products from anywhere on the site, whether starting with SKU number, brand or another detail. The product pages are rich in content and allow customers to add an item to their quote request.
Before we could integrate Steel Fire's 1,000+ SKUs into the new site, we needed to optimize the product database by consolidating similar categories, connecting models and their replacement parts, and assigning supporting content like documents, compliance logos and pictograms. We built the database in MySQL because of its superior performance, security and scalability.
Steel Fire has come a long way since it began by filling fire extinguishers from the trunk of a car. Today, the company fulfills orders for customers across North America from its high-tech facility, which was the setting of a short video.
Steel Fire’s old site offered a PDF form as the sole customer application method. We modernized that process with a two-stage web form that’s been methodically laid out for ease of use and higher completion rates. Registered customers can also request a quote online and send a copy of that request by email to themselves and/or a colleague.
Steel Fire doesn’t sell products online, but the site’s quote request system mimics the e-commerce experience. Customers can add any product or part to their basket, specify quantity, then "check out" by inputting a few basic details. For convenience they can also send a copy of the request to their email or a colleague’s email.
The site looks amazing and the team did an amazing job in pulling it all together, and I am sure the January launch will go smoothly as well.
John Smith, CEO of SOCAN
The new Steel Fire site is streamlined for easier access to products, replacement parts and supporting content.
An intelligent search process and restructured product catalogue saves time for customers, while replacing PDFs with web forms removes a burden from admin.