Selling an expensive piece of equipment like a multi-functional printer (MFP) takes more than a glossy brochure, and in-person demos aren’t always an option. For this office equipment company, the solution was to bring the showroom to the customer while equipping its salespeople with the right tools and marketing materials.

INTERACTIVE DEMOS

To show of the company's star product, we integrated a series of interactive demos based on the most popular functions. Everything from copying, scanning and troubleshooting to customizing the interface is covered in a step-by-step walkthrough, complete with flashing hotspots and a progress bar for added convenience.

REDESIGNED AND RE-ARCHITECTED

We made usability a high priority, so the user interface is clean and intuitive. A restructured information architecture cross-links related content and eliminates unnecessary clicks, streamlining the entire experience. The old portal also had a model-centric content structure, so we devised a new approach with distinct, easy-to-navigate flows based on product lines.

SUPPORTING SALES MATERIAL

The redesigned and re-architected portal empowers the sales team with a wealth of supporting materials including videos, image galleries, awards, brochures and third-party studies to show how the company's products stack up against the competition. The entire portal is accessible in English and French for localized experiences, and performs smoothly on desktop, mobile and tablet—a major bonus for sales reps on the go.

FLEXIBLE ADMIN EXPERIENCE

Behind the scenes, admin can easily on-board new users—a process that used to be inefficient and time-consuming. Internal reporting helps the company track KPIs such as application usage, product popularity, average session duration and exit points.

THE OUTCOME

With such a powerful support tool always at their fingertips, sales reps sell more confidently and efficiently than ever before.

And the mobile-friendly interface means they’re not tied to their desk anymore. The new portal truly brings the showroom to the customer, wherever they are.

Project highlights:

  • Mobile enabled experience
  • Internal reporting capabilities on application usage
  • Bilingual content
  • Scalable with the ability to add product models and categories
  • User permissions with varying levels of access to portal content and features

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