Photorealistic 3D interiors let customers test multiple lighting scenarios with LYRA at home or work. In addition to the on/off setting, we included the two available colour temperatures—one warmer and one cooler.
LYRA offers a wide range of benefits and features. The challenge was distilling that information to a simple form, and presenting it in a way that would resonate with contractors. Ultimately we opted for an approach that blends custom illustration, iconography and 3D product renderings, using LYRA’s blue for emphasis.
Working from a physical prototype and AutoCAD drawings, we rendered LYRA into 3D so we could use multiple angles and contexts in the design. The end result is almost indistinguishable from the real thing, and affords a level of creative flexibility that photography just couldn’t provide.
LYRA is distributed by electrical wholesalers across Canada. To make it easy for visitors to find their nearest dealer, we integrated Tamlite’s database and Google Maps. Customers can also download a coupon from the LYRA microsite and redeem it in store.
As a new product, LYRA needed a little help getting off the ground. Using the microsite as a landing page, we developed an extensive Google AdWords campaign and set up multiple conversion goals to monitor progress, including coupon downloads.
The site looks amazing and the team did an amazing job in pulling it all together, and I am sure the January launch will go smoothly as well.
John Smith, CEO of SOCAN
The LYRA microsite performs a number of roles for Tamlite
Not only does it showcase the product’s benefits, uses and technical data, it connects customers with their nearest store while providing extra incentive in the form of a discount coupon.