MINDBODY INTEGRATION

MINDBODY is a popular software system in the field of wellness. For Joy of Dance it’s a critical tool that not only helps with scheduling, it lets students easily find and register for classes. Our job was to integrate MBO into the website as seamlessly as possible. This way, students could sign up for classes without even leaving the site—a capability that was sorely missed on the previous version.

AUDIENCE-CENTRIC UX

Joy of Dance caters to very specific audiences based on age, skill and genre. With so much content and so many classes on offer, it was important to guide visitors in the right direction while maintaining a consistent tone and feel throughout the website. We designed the site architecture, navigation and user flows accordingly—ensuring visitors could find their own path to the joy of dance.

CLASS PAGES

Nearly every class page is integrated with a dedicated widget that we generated inside MBO’s Branded Web Tools interface. Although classes are based on the same general template, the content, imagery, pricing, signup process and faculty profiles are tailored to the individual class.

SCHEDULES

With a busy studio like Joy of Dance, schedules have to be accurate and up-to-date so students can plan accordingly. While the old site presented schedules as static content, we created and integrated widgets to pull schedule data from MINDBODY. This way, information on the website is always synched with source data in MINDBODY.

The site looks amazing and the team did an amazing job in pulling it all together, and I am sure the January launch will go smoothly as well.

John Smith, CEO of SOCAN

THE OUTCOME

We re-built the Joy of Dance site from the ground up to provide a better experience for admin and audiences of all kinds.

Now, changes made inside MBO are automatically reflected on the website, streamlining the scheduling process. For visitors, it’s never been easier to find and sign up for the right class.

Project highlights:

  • MBO integration with registration widget and schedules in list and calendar format
  • Optimization of MBO for improved workflows and organization
  • Blog and news migration of more than 300 articles
  • Faculty profiles for 50+ team members, connected with class pages
  • Social media integration
  • Traffic improvements including 35% more pageviews and 15% lower bounce rate

HAVE A WEBSITE PROJECT IN MIND FOR YOUR BUSINESS?

GET IN TOUCH WITH US