Working with so many different brands—each of which brings a distinct character—presented a challenge during design. Ultimately it was decided that each deserved a page with its own look and feel. To accommodate this we defined separate styles for type, iconography and calls to action, and even shot a video for each brand.
Every brand gets the video treatment with a quick walkthrough that shows potential franchisees a typical restaurant inside and out.
Using the Google Maps API, we integrated a map of franchise opportunities and refined the user experience to make it as seamless as possible. When a visitor arrives to the map from a brand page, it's pre-filtered to show opportunities specific to the brand. Adding an opportunity in the back-end is as simple as inputting the map coordinates.
FranConnect is a CRM software system designed specifically for franchisors. This integration project allowed us to funnel leads directly from the website into FranConnect, which helps Cara manage franchise opportunities for its full roster of brands. Integration occurs at each of the many lead-generation forms throughout the site.
The site looks amazing and the team did an amazing job in pulling it all together, and I am sure the January launch will go smoothly as well.
John Smith, CEO of SOCAN
The new website builds on lessons learned from the previous Cara Franchising site we developed.
Content is more concise, which allowed for a simpler UX and a cleaner, more modern presentation geared to convert. The new site is also better suited to the needs of Cara’s marketing team.