BrandSafway’s global presence demanded a website that could connect with audiences across the world. Content was translated from English into seven languages and is manageable in a custom CMS. Even SEO metadata was translated for maximum traction in local search engine results.
Each of BrandSafway’s products and services is given a chance to shine with a dedicated page that includes related videos, projects and literature. In the custom CMS, admin can build and modify pages by utilizing pre-styled blocks, input SEO metadata, assign to a category and enter translations.
With hundreds of branches in more than 30 countries, BrandSafway needed a quick and easy way for customers to find what they’re looking for. We developed a robust filtration process around the Google Maps API. Results are displayed on and below the map, leading visitors to detail pages with unique information such as contact details, address and products and services available at the branch.
Grouped by area of expertise, the project profiles are designed to showcase BrandSafway’s capabilities across multiple industries—from oil and gas, to infrastructure and commercial construction. Projects are fully content manageable and can be interlinked with product and service pages, industries and related projects.
The site looks amazing and the team did an amazing job in pulling it all together, and I am sure the January launch will go smoothly as well.
John Smith, CEO of SOCAN
In keeping with BrandSafway’s international reach, the new website is designed to connect with customers across borders and industries.
Multilingual content offers more personalized user experiences. As a result, BrandSafway was able to consolidate several websites into one unified site with consistent branding and messaging.