BY THE NUMBERS

Boston Pizza’s brand facts are featured prominently on restaurant menus and marketing assets, so we thought they would be a nice addition to the website. We re-drew them for web—in English and French—and incorporated them as part of an interactive slideshow. The food and drink menu serves as a selection tool to navigate through the graphics.

FRANCHISEE VIDEO TESTIMONIALS

Who better to sell the Boston Pizza brand than real franchise owners? That was the thinking behind this series of videos, which features walk-throughs and on-site interviews with franchisees at four restaurants.

OPPORTUNITIES MAP

With more than 380 locations across Canada, Boston Pizza is always searching for new growth opportunities. To help advertise those opportunities, we designed a custom branded map and integrated it with the CMS for a simple content management process.

The site looks amazing and the team did an amazing job in pulling it all together, and I am sure the January launch will go smoothly as well.

John Smith, CEO of SOCAN

THE OUTCOME

The new website lets Boston Pizza's franchising department step out of the shadow of the main consumer site.

With franchising as the sole focus, we were free to build a more targeted online presentation that spoke to a specific audience. So far, feedback about the site has been positive and Boston Pizza is continuing to grow its restaurant network.

Project highlights:

  • Interactive “opportunities” map customized with company branding
  • Franchisee video testimonials shot onsite at multiple locations
  • Custom UI with responsive design
  • Bilingual content presentation and management
  • Franchisee application and restaurant conversion forms

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