To show off Wild Wing’s new and improved menu, we needed more than words. In fact it took a painstaking process involving planning, food prep and organizing to pull off a multi-day shoot during which we photographed every item on the menu.
It was important to capture the care and attention to detail that Wild Wing puts into its food.
Wild Wing’s 101 flavours are a big selling point, so we rendered each of them on a serving of wings. The idea was to turn the selection process into something a lot less intimidating and a lot more fun.
101 WING FLAVOURS
Since most people’s search for a wing flavour starts with heat level, we incorporated that into the design with a coloured bottle lid for each of the 101 flavours and a corresponding legend. Customers can also narrow down their choice by flavour family and by wing type.