The team behind MySmartFolders wanted to launch its new product line in style. That meant a clean, modern website that would showcase the unique personality of each folder—whether it's meant to keep track of milestones and mementos, or to store life's most important documents such as medical records and insurance policies. This ecommerce website features a smart but simple online shopping experience powered by WooCommerce. Users can also customize their folders with the free design app.
Using this free design app, customers can personalize their folder cover in seconds with custom graphics, images, text, borders, shading and more. The design area also lets users create a free account, where they can save completed or in-progress designs then access them later. When everything is ready, users can preview and print their one-of-a-kind creation.
A SMART WAY
TO SHOP ONLINE
MySmartFolders.com is more than a product brochure—it’s a fully functional online store powered by a quick, easy and secure shopping experience. While designing the front-end we removed as many friction points and conversion obstacles as possible. Behind the scenes, we integrated and configured a suite of WooCommerce tools for managing products and transactions, while integration with Moneris payment gateway and UPS shipping streamlines order fulfillment.
In keeping with the rest of the site, the mobile experience of MySmartFolders.com is based on speed and simplicity. Touchpoints are well-spaced, calls-to-action are used sparingly but consistently. And although the target audience might be a little older, we utilized responsive design to accommodate the wide array of devices in use today.