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Binder Design Application

A desktop application that lets users customize their binder cover in seconds

The Challenge

As the name suggests, QuickFit is all about keeping things simple for its customers so they have more time to spend on what really matters. The company wanted to extend that ethos to its online presence by giving customers the ability to quickly and easily customize their binder insert, then print it from anywhere.

QuickFit’s old website gave customers this capability, but they couldn’t do much with the limited set of tools and templates at their fingertips. Aesthetically, the application was due for a makeover. The interface not only looked dated, it had fallen behind best practices in usability.

It was also important to integrate the design application and website seamlessly. Customers should be able to move easily between the two, in as few clicks as possible.

The Solution

While simultaneously designing a marketing website that would put a professional face on QuickFit’s product line, we took down a list of must-have and nice-to-have features for the application. Then we began mapping out user flows to streamline the experience, and establish interaction points with the website.

A big challenge during development was catering to the browser preferences of QuickFit’s customers. Due to organizational restrictions, most were stuck using an old version of Internet Explorer. To solve compatibility issues, our development team implemented a series of workarounds specific to IE 8.

Customers also needed the ability to save in-progress designs and pick them up when time allowed, so we developed a customer account system with automated workflows.

On the business side, we developed a custom CMS that would give QuickFit valuable insight into application usage. This includes the date of a user’s last login and numbers on which elements of the design tool were most popular.

Project Highlights
  • Customer account management with automated registration and onboarding process
  • Ability to save and load in-progress designs
  • Custom CMS with advanced admin capabilities and views that include user login data and statistics on asset usage in the design application
  • Unique canvases tailored to the dimensions of each product, including paper size and spine width
  • Library of more than 160 customizable templates
  • Companion video tutorial
  • Wide range of available customizations including imagery, font, text direction, lines, shading, colours and more
  • Customizations displayed in real time
  • Print and preview function

Using the new application, customers can design a professional binder insert in less than a minute.

The interface is simple and user-friendly, with a modern design that’s in sync with QuickFit’s branding.

Since the initial launch, we’ve integrated new products for use in the application as QuickFit’s business continues to grow and evolve.

Have a business application project in mind?
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