Cybersecurity has never been a sexy field, but this SAP Services Partner wanted a website that would be as informative as it is visually intriguing. An edgy design makes a strong statement to visitors the moment they enter the site, and challenges their perception of what a cybersecurity company should look like. We also incorporated subtle design and animated touches throughout, but made sure never to overwhelm the company’s message.
For Layer Seven, the biggest motivation behind a web video was to present its expertise in a memorable way. But the video also had potential as a marketing tool, so we took our creative cue from the company’s recent rebrand.
Animated Explainer Video
Animation and narration work in concert to illustrate the highly technical solutions offered by this cybersecurity firm. The idea was to avoid industry jargon and instead appeal to the viewer’s concern for their bottom line.