IFG wanted to move away from its safe and predictable brand identity toward something more dynamic. This project included a long list of design deliverables to show how the new brand would translate to various online and offline channels.
A LEADING RECRUITER
IFG embraced its new brand identity by redecorating its downtown Toronto office with the updated logo and vibrant colour scheme.
To regulate the brand’s treatment across different channels, we created a series of guidelines covering everything from colours and acceptable logo variations to typography and image treatments.
Existing in a competitive market while trying to attract industry-leading clients inspired IFG to go in a bold new direction with its brand, including the design of a new logo, business cards, stationery and more.