With more than 15,000 active products, Fairview Fittings & Manufacturing needed a website that would make it easy for visitors to find exactly what they’re looking for. To make that happen we standardized Fairview’s product database and developed an intuitive user interface with the latest front-end technologies. This custom site also includes a customer registration and login portal, an interactive product catalogue, multilingual capabilities and a product quote generator.
This corporate video needed to cover a lot of ground in a short amount of time. In addition to highlighting the company’s historic milestones, Fairview wanted to dispel the common misconception that it manufactures fittings only.
Live-action footage is blended seamlessly with stock video and on-screen graphics to showcase the people and product lines that have made Fairview so successful.
RESPONSIVE DESIGN ON THE FLY
Rather than rebuild the Fairview website from scratch to make it mobile-friendly, we converted the site’s front-end to a responsive framework. This dramatically reduced costs for the client while accommodating an increasingly mobile customer base.
As an international parts manufacturer with 12 branches across North America and more than 15,000 active products, Fairview relies heavily on data. To support the company’s decision-making process we integrated the website with an ERP system for real-time data on quotes, assets and product inventory levels.
Marketing with Google AdWords presented the most effective and cost-efficient way to bring Fairview’s diverse product line to even more consumers. For added precision we created separate campaigns that would appeal to the company’s distinct target markets and augment a strong organic search presence.