As a new business, Clive Richard was a full creative endeavor—from designing the brand, stationery and product packaging, to rendering each of the 100+ shirt fabrics into photorealistic 3D so the user’s design changes could be displayed in real-time.
3D FABRIC RENDERING
Rendering each fabric and style option into 3D let us display design changes in real-time, so customers could easily visualize their creation.
We photographed each of the more than 100 fabrics from a variety of angles and depths to show distinct characteristics like weave, colour and thickness.
The Clive Richard brand can be summed up as high-end but approachable. In designing the logo, stationery and other brand assets we used a muted colour scheme, simple shapes and distinct but readable typography that would appeal to a masculine demographic.