Convincing

Business Owners that Going Green
Can Be Easy

RETROFITTING AN OUTDATED WEBSITE

For Canada Energy, the move to a new business model demanded a new website. One that would explain the company’s innovative idea in a way that’s clear and compelling, but also believable. We designed the new Canada Energy website around its LED lighting retrofit program, including case studies, statistics, even an animated video. By giving the company a professional online image, we could also help Canada Energy reach its ambitious growth goals and finally go after big customers like restaurant and retail franchises.

Lights. Camera. Action.

There’s no better or faster way to introduce a new concept than through video. For Canada Energy—who operates in the B2B space—getting through to an audience of time-strapped business owners meant getting to the point.

Installation
Our video crew tagged along on a real lighting retrofit and captured the process so we could show it on the new Canada Energy website.
Animated Explainer Video
This animated video explains Canada Energy’s lighting retrofit program in a way that’s easy to process and tough to pass up.

GREEN ON THE GO

Part of modernizing Canada Energy’s online presence meant providing a user-friendly mobile experience. The website features a fully responsive design that adapts to each device and browsing scenario.

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