Digital is only part of the growth plan for Boston’s. The company attends a lot of tradeshows and uses a lot of print materials in its sales pitches to prospective franchisees, so we partnered up on a variety of print marketing deliverables including magazine ads, a tradeshow booth, stationery, postcards, brochures and data sheets.
Print Design and Production
This double-sided postcard was designed to help Boston’s break the ice with potential partners in the hotel industry.
The franchising department’s brochure needed an overhaul following a rebrand. That meant an entirely different look and feel, but also changes to messaging for a stronger sell to potential franchisees.
We designed a backlit display and promo table in support of BP’s attendance at a franchising tradeshow. The goal was to create a bold, colourful booth that would draw people in for a closer look and a conversation.