Teaming up

To help a Canadian restaurant
franchise win over the U.S. market

Hungry for Growth

North of the border, Boston Pizza is a well-known brand with hundreds of restaurants. But in the United States it’s a different story. One of the first steps in changing that was to build a new franchising website—a bold but professional online presentation that would clearly spell out all the benefits of this award-winning restaurant and sports bar. By redesigning the site we were also able to showcase BP’s new branding to an American audience and, hopefully, drum up more business in an untapped market.

Print Design and Production

Hotel Postcard

This double-sided postcard was designed to help Boston’s break the ice with potential partners in the hotel industry.

Marketing Brochure

The franchising department’s brochure needed an overhaul following a rebrand. That meant an entirely different look and feel, but also changes to messaging for a stronger sell to potential franchisees.

Digital is only part of the growth plan for Boston’s. The company attends a lot of tradeshows and uses a lot of print materials in its sales pitches to prospective franchisees, so we partnered up on a variety of print marketing deliverables including magazine ads, a tradeshow booth, stationery, postcards, brochures and data sheets.

Tradeshow Booth

We designed a backlit display and promo table in support of BP’s attendance at a franchising tradeshow. The goal was to create a bold, colourful booth that would draw people in for a closer look and a conversation.

The Ultimate Elevator Pitch

This microsite is designed to be a light, breezy introduction to franchising with Boston’s Pizza, so mobile-friendliness was a high priority. With responsive design and a seamless UX, we could always keep the focus on content and let the numbers speak for themselves. Perfect for an audience too busy for much else.

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