With more than 380 locations across Canada, Boston Pizza is always searching for new growth opportunities. Much of that growth relies on being able to attract talented restaurant owners, so the Company decided it was time to have an online franchising presence away from the corporate website. During design we took a bold creative direction while still incorporating key elements of the BP brand. Visitors can easily find the latest franchising opportunities with the help of an interactive map and then apply online—all in both official languages.
Who better to sell the Boston Pizza brand than real franchise owners? That was the thinking behind this series of videos, which features walk-throughs and on-site interviews with franchisees at four restaurants.
Anil & Sarthak's Testimonial Video
Franchise owners the Kapurs, a father-son team, explain what it’s like to run a restaurant with the support of an iconic company and reveal what attracted them to the BP brand.
Bob & Barb's Testimonial Video
This video testimonial follows franchise owners Bob and Barb Tuttle as they explain their rewarding transition from the corporate world to owning their very own restaurant.
Joe & André's Testimonial Video
Joe and André, co-owners of BP location in Quebec, talk about their past restaurant experience and some of the many ways that Boston Pizza supports its franchisees.
Serving Up User-Friendly Experiences on Every Device
Using responsive design, we toned down the animations and other experimental elements of the desktop version to deliver a more streamlined user experience on mobile. Since launching the website, mobile traffic has grown steadily and continues to grab a larger share of overall visits to the site.