Why Web Copy with Proper Spelling Spells Greater Brand Credibility

Creating effective web copy is a lot like creating an effective logo: in each case you’ve got to make it memorable but keep it simple. Easier said than done, especially

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The Risks and Rewards of Rebranding

It would be a bold move to decide that, after years of speaking a certain way, wearing a certain type of clothing and keeping a certain type of company, today

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