At the same time this also means that you will be able to save yourself overheads in terms of administrative costs. You will this way not need to pay as much for customer service for instance as there will be no human element involved in the transaction and this means that you can generally drastically increase your net profit – many companies even make the move to becoming entirely online stores.
It adds value to your business: A website is a valuable asset and this is particularly true if it has a build in readership and is generating its own revenue from advertising etc. As such then, if you wish to sell up your business at any point, this will help you to get more for it. Some companies and individuals will even be able to sell their websites on their own if they have a relatively broad subject matter and make a profit this way to again supplement their income.