Wireframe and Functional Flow Design

Wireframe and Functional Flow Design
Wireframe and Functional Flow Design

The Molding of Ideas

Attention to detail has a place even behind the scenes.

  • Mapping by wireframe lets us capture every detail
  • Logical flow makes for a more immersive and intuitive experience
  • We work with an advanced wireframing and website layout tool
  • Identifying logical flow before creative and technical work aids problem-solving
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WIREFRAMING WORK WE’VE DONE FOR OUR CLIENTS

Through detailed wireframe design we’ve been able to create website layouts that deliver superior usability and aesthetics. These low-fidelity visualizations help us define the purpose and functional flow of every page, while at the same time setting up a highly efficient web design process.

CanACRE

 

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The second wireframe brings added visual interest and a focus on some key services, which fit nicely under the main banner.

 

The services landing page incorporates a symmetrical layout for logical functional flow and an appealing presentation.

BH Group

 

The homepage wireframe emphasizes BH Group’s unique expertise, while supporting that message with a clear call to action.

 

Wireframing helped forge a clean and effective way to display a variety of services on the same page.

 

This page required a more complicated layout, but wireframing helped make good use of white space to minimize clutter.

CSR

 

The product landing page features a strong layout that places the main product categories in the spotlight.

 

Inside a specific product category, the website layout adds a submenu to keep users well oriented while browsing.

 

An attractive balance of visuals and text helps convey a number of messages without overwhelming the viewer.

MEET OUR WEBSITE DESIGN TEAM

Before we launch ideas in colour, we establish a clear and precise page layout using a special wireframing tool. This not only sets up a more efficient web design and development process, it helps you envision the final product well in advance. We also use this tool to organize converting elements such as calls to action and to optimize real estate on every single page.

WHAT IS WIREFRAMING AND WHAT IS ITS PURPOSE?

Website design is a detailed, sometimes lengthy process that moves through many stages and can pass through the hands of many people. As with any similar undertaking, whether building a house or designing a new product, it makes sense to first work out the details rather than lose valuable time and resources by backtracking later. Wireframing allows us to experiment with website layout and functional flow design using low-fidelity images, which serves a number of valuable purposes.

First, it helps us determine the optimal positioning of content, including text, images, advertisements, forms, calls to action, social media icons, and more. By creating a wireframe for each page we can see exactly how content will be presented to users, which highlights opportunities to improve the user experience and the site’s conversion rate. In an ecommerce website, for example, it’s very important to provide the user with ample opportunity to make a purchase, but just as important to make sure the user isn’t turned off by an overzealous sales pitch or that the screen doesn’t become cluttered with calls to action.

Second, wireframing simplifies the graphic designer’s job without also handcuffing creativity. Being able to see how content elements should coexist on the page lets designers focus more on stylistic details, rather than spending time trying to think like an information architect or marketing specialist. This streamlines the creative process and keeps the project moving smoothly.

Finally, it keeps you, the client, well informed about how the website will eventually unfold—you’ll see the site’s blueprint at an early stage in the process and be better prepared to handle content gathering.

Wireframes become even more important and more valuable as the website grows in complexity. Larger sites naturally require more attention to organization, without which functional flow and the user experience could suffer.

WHAT DOES GOOD FUNCTIONAL FLOW LOOK LIKE?

It can be difficult to appreciate the craftsmanship of a smooth-flowing website until you’ve gotten lost in a poorly organized one. These frustrating experiences cast the website in a bad light and make it difficult to regain the user’s trust. Pages aren’t organized logically, steps are missing from processes, clicks don’t produce expected results—a lack of functional flow can manifest itself in many different ways, but ultimately it’s the website’s owners who suffer. Users will leave, bounce rates will soar and the site will have failed.

Good functional flow, on the other hand, will guide users effortlessly through the site and ultimately toward your end goal—an inquiry to follow up on a service, a product purchase, whatever it may be. Intuitive navigation and logical structure may go unnoticed by the user, but this just means the site architects have done their job. Navigating a well-structured site should be like strolling through a highly manicured garden, where every feature logically follows the next and the visitor, having time to enjoy the scenery, feels a sense of trust in the people behind it.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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