our services

Video Production and Animation

With so much content competing for attention online, every second counts. Make the most of your opportunity with a concise and captivating web video.

Through our professional video production services we’ve helped clients in the Toronto area deliver their message more effectively, in a format that works for their budget. If you want real return on investment, go with the method that’s proven to boost user engagement, conversions and information retention. Go with a digital video.

Our video production and animation services
see how we do it

From Our Video Production Portfolio

Our Video Process

1 2 3 4 5 6
1
Research and Discovery
2
Script
3
Storyboard
4
Production
5
Post-Production and Rough Cut
6
Final Cut

Research and Discovery

We start by gathering your goals, your requirements and your preferred style of video. This gives us a strong sense of direction and allows us to create a plan of action for the entire video production process, including arrangement of a shooting schedule and location if needed.

Script

After compiling a series of talking points, we draft a script that will present those points in the strongest way possible. The script helps us ensure the message is well defined and remains true to your original goal.

Storyboard

The storyboard is a shot-by-shot breakdown of the video. It provides a visual reference to support an efficient video production or animation process. At the same time, it lets us see how the video will unfold and correct any last issues in messaging flow or shot selection.

Production

Depending on the style of video, this stage will include either animation, shooting or the gathering of stock footage. Our video production crew is available to travel to sites in Toronto or the surrounding area, and if necessary can shoot around your company’s schedule to minimize disruptions.

Post-Production and Rough Cut

With the creative assets in hand, we begin piecing them together to tell the story with maximum impact. This is where the distinction between amateur and professional becomes visible—we meticulously arrange, rearrange and edit selections of video until a strong, cohesive presentation emerges. You’ll get a chance to review and provide feedback on this rough cut.

Final Cut

After refining the video according to your feedback and our own internal QA process, we deliver a product that is ready to hit the web. The final version could include professional touches like voiceover, graphics or music.

Our Video Types

Whether it’s a slick corporate presentation, an eye-opening product explainer or just a friendly introduction to your staff, our talented team can produce an online video that entertains and educates your target market. See some of the video production services we’ve already performed for clients throughout Toronto and the GTA.

Explainer Video

A high-impact presentation that visually explains your product or service. This method eliminates obstacles to conversion by showing and telling.

Corporate Video

Introduces the people, values and culture that make your business unique. A polished look and feel conveys an image of professionalism and trustworthiness.

Animated Video

An eye-catching presentation that is perfect for demystifying complex or unique services. The colours and style of animation can be easily customized to match your company’s branding.

Tutorial Video

Serves as a clear and concise guide while still supporting your brand’s identity. These short videos maximize retention of information and can be the final step before a conversion is made.

Customer Testimonial Video

A brief but persuasive endorsement of your product or service. Video testimonials are cost-effective selling tools and stand out from text-based versions, which are easy to gloss over.

Promotional Video

These creative videos can become the star of your content marketing campaign. They can be funny, inspiring or heart-warming, but should always be engaging.

Video Production Options

Our experience with digital video production projects of all styles and subjects allows us to scale our approach for each client.

To get a better idea of rates and timelines for our videography and animation services, compare the different categories below.

ANIMATED VIDEO

  • Includes custom animation with professional voiceover
  • Ideal for presenting complex products and services
  • Average project turnaround: 4-6 weeks

LIVE ACTION VIDEO / CUSTOM VIDEOGRAPHY

  • Includes custom footage taken on site
  • Ideal for corporate presentations and facility tours
  • Average project turnaround: 4-6 weeks

HYBRID VIDEO

  • Includes stock footage with professional voiceover and custom graphics
  • Ideal for presenting complex services
  • Average project turnaround: 3-4 weeks

Could your website benefit from the power of video?

Get a free, no-obligation quote

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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