Social Media Marketing

Social Media Marketing
Social Media Marketing

Unlimited Potential, at Your Service

The story of social media marketing may be short, but it could prove epic for your brand.

  • Professional social media strategy brings focus to an otherwise overwhelming subject
  • The targeted use of viral marketing can elevate a brand to new heights of popularity
  • We specialize in Facebook marketing and Twitter and LinkedIn for business
  • Our social media plan includes providing frequent updates
CALL US TODAY 1-800-489-8064

SOCIAL MEDIA MARKETING CASE STUDIES

Social media has the power to connect and engage, but too often it is underutilized or simply misused by businesses. Our team taps into the unique character of each brand to understand the best way to leverage social media for business, in a way that promises the best return on investment.

Teriyaki Experience

Teriyaki Experience sought a fun and business-savvy way to make social media work for it. After lukewarm results with its current social media strategy, the company looked to ITW for help. Our social media specialist found a way to turn a Facebook business page into a slick marketing and engagement tool, organizing and implementing a contest that would eventually bring the company’s number of Facebook likes from 250 to more than 4000 in a short span.

ICUSTOMSHIRTS

ICUSTOMSHIRTS targets a younger crowd of men and the women who want to see their men in better clothing. The potential existed for an extensive social media strategy that would utilize several different channels effectively, including more visual platforms. Frequent updates with strong images related to men’s style, supported by relevant text, extends the ICUSTOMSHIRTS brand to a wide audience while giving that audience something it values. Our social media marketing specialist also designed a contest to drive traffic to the ICUSTOMSHIRTS website, boost Facebook likes and strengthen brand loyalty.

ITW Consulting

After years of inactivity, ITW’s social media pages came to life with the help of a detailed and ambitious marketing strategy. Facebook marketing delivers fresh ideas and highlights of recent projects, which have resulted in a dramatic leap in likes and set the stage for steady growth. Regular blog posts on the ITW site provide relevant content that is also delivered through a variety of social media channels, for broader exposure. Meanwhile, a robust LinkedIn strategy has been devised to contribute insight to topical conversations and target users most likely to benefit from ITW’s web design services.

WHY YOU SHOULD CONSIDER SOCIAL MEDIA MARKETING

Every business stands to benefit from a well-formed social media plan, but not every channel carries the same promise of results. The ideal platform and strategies depend on the nature of your company and your customer base—while in some cases Twitter marketing could produce the best results, in other cases Facebook campaigns or LinkedIn B2B marketing could be a better fit. Here are some stats that reveal just some of the massive potential of social media marketing:

  • Total number of Facebook users: 1.26 billion (*source: )
  • Daily active Facebook users: 699 million (*source: )
  • Total number of Facebook pages: 50 million (*source: )
  • LinkedIn’s visit-to-lead conversion rate for B2B companies: 2.6% (*source: HubSpot)
  • Percentage of business owners that acquired a customer through LinkedIn: 65% (*source: HubSpot survey)

HOW MAKING YOUR BUSINESS SOCIAL CAN PAY OFF

In today’s digitized world, where most forms of traditional marketing no longer reach the customer, social is the place to go. Our social media strategy is always tailored to your business' marketing needs and designed to effectively reach out to your target market. We strive to fully understand your audience and use this information to build a solid social media plan for your business. Our plan may include some or all of the following tactics:

  • Corporate Blog Marketing
  • LinkedIn B2B Marketing
  • Facebook Marketing
  • Google+ Marketing and publisher markup setup
  • Social Media Integration, such as
    • Integrating content sharing opportunities into your blog
    • Opening Social Media channels on your website
    • Integrating social media logins into your website's login functionality
    • Interlinking various social media accounts to serve as cross-channels of communication
  • Community Building & Engagement
    • Blogger community building and increasing blog authority through participation
    • Facebook community building, conversations and viral marketing
    • LinkedIn community buinding and nurturing meaningful discussions
    • Twitter community building and engagement
    • Google+ community building
  • Onsite content
    • Website social media badges
    • Blog share capabilities
    • RSS feeds

  • With Social Media Marketing, there is no one-fit-all formula that can be uniformly applied throughout industries. Each business offers its own product or service, targets its own market segment and has its own style and culture. Our job is to design a Social Media Strategy that is unique to your business and its audience and therefore is effective in reaching out to your buyers.

MEET OUR DIGITAL MARKETING TEAM

Social media marketing is a dynamic, fast-paced domain that holds untold possibility for connecting with clients and customers. Our digital marketing team understands this potential, constantly upgrading their knowledgebase to deliver better results for clients and to reach out to their target market with more creative solutions.

from our blog

Boston Pizza Franchising Website Goes Live!

This project is the first (but not the last) collaboration between ITW and Boston Pizza—Canada’s top casual-dining brand, with more than 370 restaurants from coast-to-coast. After months of planning, hard work and refining, we’re proud to be able to add this website to our portfolio. More importantly, the client is happy with the results, and early traffic statistics are promising. How it all started Before this project, franchising occupied a…

Five Must-Haves for Successful B2B Website Design

On the surface there’s not much to distinguish a B2B website from a B2C one. After all, in both cases the goal is to make a positive connection with people searching for a specific product or service. Digging deeper, though, you’ll find that an effective website is one that caters to its target audience. These five elements of successful B2B web design consider the unique needs and challenges of business owners.…

WHAT IS SOCIAL MEDIA MARKETING?

Social media arose out of the desire to communicate on a level playing field, which represents a radical departure from the traditional dynamic. This change also carries major implications for the ways that businesses can market their product or services. For social media marketing to be successful it needs to embrace the ideal of interaction, an arrangement in which both parties can play an active (or at least less passive) role.

Many businesses start out small or without planning. For example, a Facebook business page is a good first step, but it won’t automatically propel your brand into another level of popularity. It needs a dedicated strategy, as part of a social media plan that can include many different channels or only a handful of highly effective ones. Marketing on Facebook is more than the occasional post, no matter how irreverent or insightful—it has to connect with users on a deeper level by offering something they can’t get on the main website, or from a competitor.

Your social media marketing efforts need a coherent plan, which outlines everything from which platforms to use, to what content will be most effective, to what time of day is best to post. It will help you create a viable extension of your main website with posts and content that spread through the power of pure interest, rather than monetary resources.

HOW DO WE SELECT SOCIAL MEDIA PLATFORMS FOR BUSINESS MARKETING?

Unlike traditional methods of marketing, social media in business poses a difficult challenge. On the one hand you want to engage user interest through interesting content, including contests, quizzes, exclusive deals or simple articles. But on the other you want to maintain a consistent, professional brand image. This is where a social media strategy comes in: with a well-researched and bespoke plan you can be sure that your business will be investing in a more targeted approach to marketing, while also communicating a consistent message no matter who’s behind it.

Each social media platform offers a unique benefit, and it’s likely your brand will be best served by a selective approach. For example, Twitter marketing is ideal for notifying followers about new deals or events, while a Facebook business page lets users quickly survey and interact with a wealth of content such as images and videos. These channels can also be a great way to funnel users to your main website or to structure giveaways. LinkedIn for business has proven to be a great B2B marketing channel because it serves as the preferred hangout of company decision-makers and industry influencers. Here is a great opportunity to contribute your knowledge to a larger conversation, or to reach out to members of a certain industry.

Ultimately the two most helpful factors in deciding on the best social media platform or platforms are your business itself and your target market. For example Facebook is becoming increasingly popular for older demographics, while youth are continually exploring new avenues. If your business carries a strong visual identity, perhaps your social media marketing efforts would be more successful if concentrated in platforms such as Pinterest, Instagram or Google Plus. There’s also the question of search engine optimization (SEO), since social media continues to exert more and more influence over the ranking of websites in search engine results pages.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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