Unlimited Potential, at Your Service
The story of social media marketing may be short, but it could prove epic for your brand.
- Professional social media strategy brings focus to an otherwise overwhelming subject
- The targeted use of viral marketing can elevate a brand to new heights of popularity
- We specialize in Facebook marketing and Twitter and LinkedIn for business
- Our social media plan includes providing frequent updates
SOCIAL MEDIA MARKETING CASE STUDIES
Social media has the power to connect and engage, but too often it is underutilized or simply misused by businesses. Our team taps into the unique character of each brand to understand the best way to leverage social media for business, in a way that promises the best return on investment.
Teriyaki Experience sought a fun and business-savvy way to make social media work for it. After lukewarm results with its current social media strategy, the company looked to ITW for help. Our social media specialist found a way to turn a Facebook business page into a slick marketing and engagement tool, organizing and implementing a contest that would eventually bring the company’s number of Facebook likes from 250 to more than 4000 in a short span.
ICUSTOMSHIRTS targets a younger crowd of men and the women who want to see their men in better clothing. The potential existed for an extensive social media strategy that would utilize several different channels effectively, including more visual platforms. Frequent updates with strong images related to men’s style, supported by relevant text, extends the ICUSTOMSHIRTS brand to a wide audience while giving that audience something it values. Our social media marketing specialist also designed a contest to drive traffic to the ICUSTOMSHIRTS website, boost Facebook likes and strengthen brand loyalty.
After years of inactivity, ITW’s social media pages came to life with the help of a detailed and ambitious marketing strategy. Facebook marketing delivers fresh ideas and highlights of recent projects, which have resulted in a dramatic leap in likes and set the stage for steady growth. Regular blog posts on the ITW site provide relevant content that is also delivered through a variety of social media channels, for broader exposure. Meanwhile, a robust LinkedIn strategy has been devised to contribute insight to topical conversations and target users most likely to benefit from ITW’s web design services.
MEET OUR DIGITAL MARKETING TEAM
Social media marketing is a dynamic, fast-paced domain that holds untold possibility for connecting with clients and customers. Our digital marketing team understands this potential, constantly upgrading their knowledgebase to deliver better results for clients and to reach out to their target market with more creative solutions.
WHAT IS SOCIAL MEDIA MARKETING?
Social media arose out of the desire to communicate on a level playing field, which represents a radical departure from the traditional dynamic. This change also carries major implications for the ways that businesses can market their product or services. For social media marketing to be successful it needs to embrace the ideal of interaction, an arrangement in which both parties can play an active (or at least less passive) role.
Many businesses start out small or without planning. For example, a Facebook business page is a good first step, but it won’t automatically propel your brand into another level of popularity. It needs a dedicated strategy, as part of a social media plan that can include many different channels or only a handful of highly effective ones. Marketing on Facebook is more than the occasional post, no matter how irreverent or insightful—it has to connect with users on a deeper level by offering something they can’t get on the main website, or from a competitor.
Your social media marketing efforts need a coherent plan, which outlines everything from which platforms to use, to what content will be most effective, to what time of day is best to post. It will help you create a viable extension of your main website with posts and content that spread through the power of pure interest, rather than monetary resources.
HOW DO WE SELECT SOCIAL MEDIA PLATFORMS FOR BUSINESS MARKETING?
Unlike traditional methods of marketing, social media in business poses a difficult challenge. On the one hand you want to engage user interest through interesting content, including contests, quizzes, exclusive deals or simple articles. But on the other you want to maintain a consistent, professional brand image. This is where a social media strategy comes in: with a well-researched and bespoke plan you can be sure that your business will be investing in a more targeted approach to marketing, while also communicating a consistent message no matter who’s behind it.
Each social media platform offers a unique benefit, and it’s likely your brand will be best served by a selective approach. For example, Twitter marketing is ideal for notifying followers about new deals or events, while a Facebook business page lets users quickly survey and interact with a wealth of content such as images and videos. These channels can also be a great way to funnel users to your main website or to structure giveaways. LinkedIn for business has proven to be a great B2B marketing channel because it serves as the preferred hangout of company decision-makers and industry influencers. Here is a great opportunity to contribute your knowledge to a larger conversation, or to reach out to members of a certain industry.
Ultimately the two most helpful factors in deciding on the best social media platform or platforms are your business itself and your target market. For example Facebook is becoming increasingly popular for older demographics, while youth are continually exploring new avenues. If your business carries a strong visual identity, perhaps your social media marketing efforts would be more successful if concentrated in platforms such as Pinterest, Instagram or Google Plus. There’s also the question of search engine optimization (SEO), since social media continues to exert more and more influence over the ranking of websites in search engine results pages.