Search Engine Optimization

Search Engine Optimization
Search Engine Optimization

Every Single Avenue Explored

What exactly is SEO? Depends on who you ask and when. For now, we're more interested in showing you what it can do.

  • Our SEO strategy caters to human visitors and Google robots
  • A higher website ranking puts your business in front of people looking for your offerings
  • Websites in the top three results capture 80% click-through rate of total traffic
  • Our website statistics show up-to-date, objective results
CALL US TODAY 1-800-489-8064

MEET OUR DIGITAL MARKETING TEAM

Search engine optimization means different things to different people. To our SEO team it means achieving measurable results using ethical and self-sustaining methods. We research, carefully craft and implement a tailored SEO strategy designed to improve site traffic. This process comes with frequent reports that give you a detailed snapshot of how our SEO plan is working for you.

from our blog

Boston Pizza Franchising Website Goes Live!

This project is the first (but not the last) collaboration between ITW and Boston Pizza—Canada’s top casual-dining brand, with more than 370 restaurants from coast-to-coast. After months of planning, hard work and refining, we’re proud to be able to add this website to our portfolio. More importantly, the client is happy with the results, and early traffic statistics are promising. How it all started Before this project, franchising occupied a…

Five Must-Haves for Successful B2B Website Design

On the surface there’s not much to distinguish a B2B website from a B2C one. After all, in both cases the goal is to make a positive connection with people searching for a specific product or service. Digging deeper, though, you’ll find that an effective website is one that caters to its target audience. These five elements of successful B2B web design consider the unique needs and challenges of business owners.…

the website planning process

We begin the SEO improvement process with a review of your current website. During this review we aim to understand whether the SEO tactics that are utilized for your website are preventing your website from ranking well with Google. Our experience shows that 9 out of 10 websites that we investigated had SEO issues of critical nature. At the end of this review we have a high level list of your website's weak points and areas for improvement before wading into the larger process.
Next we perform keyword research, which will help guide the entire SEO journey. By highlighting and narrowing down the most valuable keywords, words that people are using in search engines to find the kind of products or services you sell, we can optimize your content, begin performing SEO work behind the scenes and much more.
We also recognize the value in understanding your competitors, even if differentiation is your ultimate goal. We perform research to identify what your top competitors are doing right and wrong, and how this impacts their current search engine ranking. This sets a benchmark for us which we strive to first measure up to and then exceed in terms of SEO performance for your website.
Equipped with valuable information from previous steps, our team devises an SEO strategy capable of helping you meet your business goals. This plan serves as the SEO roadmap, guiding the ongoing process of boosting the quantity and quality of traffic to your site.
Finally, after you’ve reviewed and approved the full SEO plan we implement it and set up a reporting framework that will keep you in the loop every step of the way. We carefully monitor progress, which helps us refine our SEO strategy for long-term success and the best return on investment.
Frequent updates are invaluable in understanding how your investment is performing across different channels. Our straightforward but detailed reports spell progress out clearly using the latest website statistics, while giving us the insight we need to fine tune our SEO strategy for improved site traffic.

WHAT IS SEO?

Although the methods can vary widely, search engine optimization (SEO) generally refers to a series of practices that improve a website’s ranking in search engine results pages. The ever-changing nature of SEO makes it a difficult concept to pin down, but as many businesses can attest the benefits are very real.

SEO includes both onsite tactics—such as generating more specific and descriptive URLS, reducing reliance on cumbersome scripting, making best use of HTML heading tags—and offsite tactics—such as link building, boosting site traffic through social media posts, pay-per-click campaigns. Through a combination of the two main categories and the many individual steps they entail, the ultimate goal is to make the website appear higher in Google and other search engines when certain keywords are used.

It sounds simple enough but SEO is an ongoing job, one subject to constant fluctuation as search engines modify their algorithms, new technologies are introduced or a website changes its identity. An SEO strategy helps clearly define goals and practices, but most importantly it establishes order in what can be a very confusing field. At the same time, improving website ranking should not be the only goal; it’s also important that you attract qualified site traffic, which will result in a higher number of conversions.

This typically requires a balance of art and science, which most individuals struggle to pull off on their own. For example, while high-quality content is integral to bettering organic SEO, there are many technical practices going on behind the scenes to improve site performance (an increasingly relevant factor) and simplify content indexing for search engine crawlers.

HOW DO YOU GO ABOUT IMPROVING THE SEO HEALTH OF A WEBSITE?

When we look at someone’s website we see two things: its design and its SEO performance. While website design is important, a beautifully designed website that is not performing well in major search engines is nothing. The sad reality is that most websites that we examine have SEO issues that prevent them from appearing highly in Google search when people are looking for the products or services that it offers. Is your website set up for SEO success?

In our SEO work at ITW, our team follows a simple process in order to improve your website’s SEO and drive quality traffic through improved performance in organic search. In some cases we may even implement a pay-per-click (PPC) campaign as part of the keyword research process or to bolster organic efforts. Paid search engine marketing is ideal for attracting targeted traffic, as it lets us manage your marketing investment more accurately and effectively.

It’s important to note that as a wide-ranging field, search engine optimization creates an equally vast and inconsistent array of expectations. Some clients may expect results immediately, some may expect to go on autopilot after achieving good results, and others have no expectations at all—they’ve heard about the magic of SEO, but without researching for themselves they simply put all their trust in the first search engine optimization specialists they found. It might pay off, especially if those specialists have proven their effectiveness by reaching the top of Google. But we understand that SEO is a marathon—success isn’t worth all that much if you’re back to square one after the next Google algorithm update. That’s why we advocate white hat methods that are part of a sustainable, long-term SEO strategy.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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