Retention and Email Marketing

Retention and Email Marketing
Retention and Email Marketing

Hold On to Who Matters

The acquisition of new customers shouldn't happen at the expense of those you've already got.

  • Email marketing lets you reach customers in their inbox
  • The typical cost of customer acquisition vastly exceeds the cost of retention
  • Email marketing strategy pinpoints the ideal frequency of communications
  • Our email strategy incorporates eye-catching designs and calculated calls to action
CALL US TODAY 1-800-489-8064

MEET OUR TEAM

Email is a potentially powerful tool for businesses, but experience shows that too many email marketing campaigns completely disregard the recipient’s point of view. Our team understands this critical perspective, devising a retention marketing strategy that will entice rather annoy users. More importantly, it will extend the bridge between your website and your target market.

WHAT CAN AN EMAIL MARKETING SERVICE DO FOR YOUR BUSINESS?

Anyone with an inbox understands the frustration of being snowed under by a flurry of emails, many of which provide little value. A poor email marketing strategy will not only fail to achieve the intended results, it could backfire by completely turning recipients away from your brand. Conversely, a strong email or newsletter marketing strategy finds that perfect balance that keeps your brand in the user’s mind, without reaching the point of overexposure.

As you may know from being on the receiving end of an email marketing campaign, frequency plays a significant role in its success or failure. Too many emails that deliver too little will result in unopened emails and, eventually, unsubscribing. But when those emails advertise an attractive sale, an exciting new product or, say, an exclusive opportunity, the reception is much warmer.

From the perspective of a business, email marketing helps retain the audience’s interest after an initial interaction. They might have been interested in a product or service but unwilling to commit to a purchase—a well-designed email at the right time will pique their interest and draw them back to your site.

WHAT MAKES FOR AN EFFECTIVE NEWSLETTER MARKETING CAMPAIGN?

Just as on the website itself, the email or newsletter needs to immediately capture the person’s attention. Your business is competing with countless other sources for attention—membership organizations, other businesses, spammers and social media networks, to name just a few. Using simple A/B testing we can compare engagement levels resulting from two different email designs, refining the visual layout until it produces the desired effect among your target audience.

Email marketing can also function in tandem with social media, as many recipients will want to share updates on new products or sales. We can help you leverage these two powerful tools, while at the same time tracking effectiveness and return on investment through objective, actionable data.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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