Pay Per Click Marketing

Pay Per Click Marketing
Pay Per Click Marketing

Measure ROI down to the Penny

There's a time and a place for pay per click advertising. That's where we come in

  • Paid search campaigns help boost qualified web traffic
  • Professional PPC management maximizes and protects investment
  • We can write copy that appeals to your targeted traffic, not just anybody
  • Our adwords marketing produces measurable results
CALL US TODAY 1-800-489-8064

WHAT ARE THE ADVANTAGES OF PPC?

With pay-per-click advertising you can tap into the unlimited possibilities of online advertising. Backed by robust Google advertising tools and a vast database of vital tracking capabilities, your ITW-managed campaign will help bring more targeted traffic to your website while reducing the cost per conversion.

  • With PPC, your budget is never exceeded.
  • Your targeting options are diverse and allow you to narrow your campaigns by geography location, by interest, by relevance, by day and by time, as well as by many other demographics.
  • Sophisticated monitoring capabilities ensure transparency of campaign and financial performance.
  • Full control over your PPC Campaigns – grow your successful campaigns to capitalize on already good performance, or quickly end poor performing campaigns to save money.

MEET OUR DIGITAL MARKETING TEAM

Proper management of a PPC campaign requires careful attention to detail and an in-depth knowledge of the target market. Our team outlines the goal of every paid search campaign, highlighting the most cost-efficient and effective way to reach that end goal. By researching keywords and closely monitoring website statistics they fully leverage the incredible potential of this web advertising strategy.

WHAT IS PAY-PER-CLICK ADVERTISING?

Although you might know them by a different name, pay-per-click advertisements are among the best ways to boost the volume of targeted traffic to your website. High bounce rates and low conversion rates indicate the absence of qualified visitors, and could be a sign that your site could benefit from a PPC campaign or, as in many cases, a better-formulated PPC campaign. By displaying a Google advertisement, for example, your paid search ad will appear atop organic results. The obvious benefit is the ability to leap over competitors in the search engine results pages.

Many web users have become accustomed to browsing only the top page or series of pages, especially with the use of more detailed search queries. And although this coveted position comes at a price, pay per click advertising carries another major benefit: your ad only costs money when someone clicks on it. The idea is not only to increase website traffic in general, but to increase the percentage of those users that will be more likely to take the next step—for example purchasing a product on your site once they get there, filling out an inquiry form or signing up for an email newsletter.

An experienced PPC campaign manager will help create the best ad for attracting targeted traffic, which requires precise wording and keyword selection. These critical steps ensure your Google advertisement won’t entice dead-end clicks, which increase costs without bringing the benefit of increased conversions. By limiting the display of your ad we can also target a specific geographical location, demographic, display time and much more. Once users click through, we’ll ensure they reach a landing page that is designed to convert.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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