Logo Design and Branding

Logo Design and Branding
Logo Design and Branding

Your Brand's Defining Moment Is Here

With so much riding on standing out, why leave your branding in the hands of amateurs?

  • Professional logo design captures the spirit of a brand in a way no logo generator can
  • A detailed brand guide is essential to consistent representation
  • Well-conceived company logos connect with the target market on a deeper level
  • Stationery and promotional products keep a brand top of mind long after the initial point of contact
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Logo Design

A successful branding strategy begins with a memorable logo, the visual representation of what your company stands for. But a truly effective and enduring logo is the product of much experimentation and, in some cases, collaboration. It’s important that your new logo instills not just a sense of comfort, but of pride. Don’t trust the centrepiece of your branding efforts to a free logo maker or amateur graphic designer—there’s just no substitute for the power of the professional touch. Our logo designer pinpoints the essence of your brand through close consultation, then bottles that essence within a logo you’ll be proud to call your own.

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STATIONERY DESIGN

The beauty of effective branding is the ability to transcend any single medium and reach a wide audience. At ITW we view stationery design as a valuable but underutilized form of branding with the ability to complement online experiences. Professional stationery design places your brand in the hands of your target market. That's just good business. Our stationery design services include:

  • Letterhead design
  • Business card design
  • Promotional products such as custom pens
  • Postcard and invitation design
  • Physical banner design
  • And more

BRAND GUIDELINES DESIGN

Brand guidelines ensure a consistent brand identity no matter the platform, no matter who's handling it. There is no right or wrong way to create this guide—ultimately it depends on the individual needs of a brand. But detailed specifications eliminate a host of potential issues, worst of all the misrepresentation of the brand you’ve worked so hard to build and maintain. And the countless marketing and communication channels of today make brand protection more difficult than ever. Protect your company’s identity and hard work with a branding guideline document that promotes consistency and longevity.

MEET LOGO DESIGN AND BRANDING TEAM

Brand identity means everything to a business—consumers learn to invest trust and expectations in an organization’s many different branding tools, and it is consistency that makes those connections possible. Our team designs logos, branding guidelines and stationery with this responsibility in mind, setting the stage for a successful brand identity that thrives for many years to come.

from our blog

Boston Pizza Franchising Website Goes Live!

This project is the first (but not the last) collaboration between ITW and Boston Pizza—Canada’s top casual-dining brand, with more than 370 restaurants from coast-to-coast. After months of planning, hard work and refining, we’re proud to be able to add this website to our portfolio. More importantly, the client is happy with the results, and early traffic statistics are promising. How it all started Before this project, franchising occupied a…

Five Must-Haves for Successful B2B Website Design

On the surface there’s not much to distinguish a B2B website from a B2C one. After all, in both cases the goal is to make a positive connection with people searching for a specific product or service. Digging deeper, though, you’ll find that an effective website is one that caters to its target audience. These five elements of successful B2B web design consider the unique needs and challenges of business owners.…

WHAT ARE THE MOST IMPORTANT CONSIDERATIONS IN DESIGNING A LOGO?

A logo has the ability to summarize a brand with centuries of history and thousands of employees into a single visual representation. Whether a company is old or new, large or small, its branding efforts are invariably tied to its logo. But what separates an effective logo from an ineffective one, and how should they be judged?

It’s easy to point to an enduring logo and call it successful, but it’s more difficult to pinpoint the reasons why. As any graphic design specialists will likely tell you, simplicity is critical. The most recognizable, reproduced and memorable company logos share this trait, with perhaps a few exceptions. That’s because logos have to appear on a huge variety of branding materials—from pens and pencils to T-shirts to storefronts and buses—and in every case the logo must retain its instant recognizability. Although an intricate design may look great on a large scale, it won’t reproduce well in tighter conditions—say, a custom pen or a business card.

Of course, with a simple brand logo it becomes increasingly difficult to make it stand out from the crowd. No doubt you’ve come across countless logos that appear closer to copyright infringement than homage, and therein lies the greatest challenge: with so many examples already floating around, how can you do something that hasn’t been done before?

It may be too late to brand your company with a pair of golden arches or a diagonal swoosh, but it doesn’t mean you have to settle for mediocre. As with naming a book or movie, your physical

branding should be the finishing touch—it should capture the essence of your company, not try to formulate that essence out of thin air. With so little time and so many sources competing for their attention, consumers don’t want to have to guess what you do; that’s the job of your brand logo, to instantly communicate the nature of your company. It doesn’t necessarily need to spell it out in plain language, but most people don’t have time to solve the riddle of what it is your company does.

HOW DOES PLANNING HELP WITH CONVERSION RATES?

Sure, visits are nice, but conversions are something to get excited about. That’s the way we look at web design in general, as well as the finer points of website layout and planning. Conversions are increasingly what drive business, a far cry from only years ago when face-to-face interactions and phone calls dominated the business landscape. But turning website visitors into leads and leads into conversions takes detailed planning, including research of qualitative and quantitative data.

We examine your current site, looking for telling statistics like bounce rates—once we know what turned visitors off, we’ll know how to plan a website that leads to action. These valuable insights give shape to the entire web design process, from information architecture and website layout to design and even online marketing.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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